It’s a busy time for streaming services at the moment, with Disney Plus and Apple TV+ arriving on the scene this month. This competition creates a headache for Netflix, whose long-term dominance as a streaming platform has been tested in the last year by the loss of license deals and rival original programming. In fact, according to a new survey, Netflix are losing North American subscribers due to price hikes and unsatisfactory content, which may indicate deeper issues for the streamer.

In the past year, Netflix have experienced a value dip, whilst also having to react to rumors of ads being placed on their service. Of the 1000 people in the survey who’ve cancelled their Netflix subscription though, 63% had been using it for a year or more, suggesting fatigue with recent price increases, with many now paying $13 a month for content. In addition, 58% of those interviewed are not sure if they’ll re-subscribe in the future.

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